Q&A With Brad and Rudy Co Owners of Live A Lie

*Timeless Question* To help the everyone connect with you and Live A Lie Clothing can you please introduce yourself and tell us a little bit about the brand?

Brad

Brad - Well I’m co owner of Live A Lie.  I used to work on another line called Civility a few years back.  That’s where I found my partner Rudy.  We wanted to create a DIY image that looks great and doesn’t drain your bank account.  We also have a sales manager (Brenden) who plays a big part and wasn’t able to be with us today for the interview..

Rudy- I’ve always had an interest in working with clothing lines so when Brad hit me up on this project I jumped on the opportunity to get involved.  Live A Lie has a big meaning to it.  We are not really ones to follow the trends and really want to stick to doing our own weird thing so just being ourselves and not living a lie is real important to a lifestyle we want to support.

*Timeless Question* How difficult is it to start a clothing line and could you sum up the process?

Rudy

Brad-  Like any business its hard work and time consuming. I’m not the most patient person so having to wait for weeks just to see how your shirts will come out drives me crazy.  If you want to grow you have to live your line rather than just keep it a hobby.  It takes a lot of time but worth it to achieve a dream.

Rudy-  Hell yea its hard to start.  You basically have to know what you are doing with your money and not assume it will blow up big over night. What takes the most time developing the right formula on when to order, how much, and how you will market them.

*Timeless Question* What methods do you use to promote your line, and does that cost addition money? 

Brad-  We take full advantage of all free social networking (twitter, facebook, etc..) The cost effective methods we use are mainly stickers and free shirts that we give to bums downtown. 

Rudy-  My personal choice of promotion is just the basics like passing out flyers at parties and events, having hot girls wear our shirts, and using subliminal messages to get our name out there.

*Timeless Question* Live A Lie Clothing is a very strong name, how did you come up with it and the logo?

Brad-  The name just came up as sarcasm at first but it started to stick around.  As for the logo we honestly just thought it looked bad ass at the time to rock on a shirt but we never claimed it as an official logo..

Rudy-  I just went along with it.

*Timeless Question* As a designer do you ever have creation block, if so how do you overcome it?

Brad-  Yea I think everyone does.  I like to just store up on deigns that way you always have something new to come out with the next month.  To overcome the block I recommend just getting drunk or watching the Grinch..

Rudy-  To overcome creation block I usually just get drunk and go get a Thai massage or something..

*Timeless Question* When people who aren't familiar with your brand look at your clothes what do they notice immediately?

Brad- My friends tell me all the time that people comment positively on the shirts they get from me.  I think our bold designs and full use of the shirt draws instant attention.

Rudy-  They notice the quality of our shirts.  We have them made with extra love and care.

*Timeless Question* How do you find employees to higher such as designers etc?

Brad-  We are never happy with designs from other people because we want it to strictly be our thoughts and ideas creating our brand.  So everything from our website design to our shirts is done by us.

*Timeless Question* Although Black Friday was yesterday, there still are sales throughout the weekend,  how do you prepare for the madness and is it as crazy for you as it is for the shoppers? 

Brad-  We just made sure we were stocked up on everything and once word got around town that we have 12 dollar shirts yesterday shit went pretty good..

Rudy-  I spent yesterday at a few black Friday sales.  It was as crazy as I thought.

*Timeless Question* If you had to settle on one word to define your brand what would it be and why? 

Brad-  Inspiring because we are coming from nothing in the world and making ourselves something to be proud of.

Rudy-  Orgasmic..  Explains itself..

*Timeless Question* What can we expect from Live A Lie Clothing in 2011?

Brad-  New designs of hoodies in January along with crewnecks.

Rudy-  Beer cozy’s and tank tops for summer time.

*Timeless Question* Are there any mistakes you made that you would caution others not to repeat? 

Brad- Sounds cliché but don’t over print on certain designs because it will take out your budget.

Rudy- If your outsourcing with screen printers be sure to shop around because your gona regret getting a bad batch of shirts.

*Timeless Question* Lastly where can Live A Lie Clothing be found and how can customers get in touch with you for any questions or concerns? 

Brad- Our shirts are mainly sold at hardcore and pop shows in the southern California area but will hopefully be in stores by January.  I’ll give a heads up on twitter and facebook!  For concerns or info on wholesale contact livealieclothing@gmail.com

Rudy- Check our new website www.livealie.storenvy.com , twitter that we update constantly!  www.twitter.com/livealieapparel and even facebook.com/livealieclothing

*Timeless Question* Is there anything else you would like to add? 

Brad-  Be cool and stay in school.  Feel free to email me if you need advice on starting your own clothing lines or interested in sponsorships by us.  livealieclothing@gmail.com

Rudy-  Keep on truckin and keep an eye out for our rad designs coming out in December!  Ps. Sorry for our bad grammar we aren’t the best at proper typing etiquette..